Deconstructed Chicken

I've seen a lot of criticism of the Double Down Chicken Sandwich at KFC, which uses the chicken as bread, and is currently being test-marketed in Nebraska. I guess KFC assumes that nobody in Omaha cares if they get fryer grease all over their hands while eating. It is pretty heinous looking when you see the actual sandwich instead of the glossy advertising photo but I'm at a loss as to what the big story is.

It isn't that I don't get the problem. I've written about fast-food monstrosities before, and continue to think that there is a special circle of hell for Colonel Sanders, Ray Kroc and the King of Burgistan for what they have wrought. It just doesn't strike me as anything new under the sun.

The chicken-as-bread is a gimmick. A gross gimmick, but a gimmick all the same. If the KFC PR guy is to be believed, it is a 590 calorie sandwich – high, but not out of line for fast food. If the combo meal were simply called the Two Patty Platter – or even if they surrounded the double-chicken with bread, increasing the calorie count – I don't think anyone would have mentioned it at all.

In the end, under the guise of being horrified by the fattening of society by the evil fast food companies and their ever-more-devious ways of packing more calories into a meal, all of the critics have instead served as a gigantic, free marketing campaign for a fairly ordinary sandwich.

It isn't that the fast food companies aren't evil and ever-more-devious; they are. I only wish that people would do a better job of picking their battles.

Via a lot of places but mostly Chris

Last 5 posts by Charles


  1. Ezra says

    I have never seen that McDonalds site. That is astounding! I really feel like they care about the African-American community.

  2. Mike says

    Looks disgusting; and I'm someone who as a point of pride has eaten through most of the "Worst Foods" list.

  3. Charles says

    Don't take any of my characterizations of the food in this post as "gross," "heinous" or "evil" as an indication that I wouldn't eat them.